SKAG Generator
Answer first: a winning search account is a service × city matrix where every combination gets its own ad group, keyword, pinned headline, and landing page. Enter your services and cities — this tool builds the whole structure for you.
Plan summary
| Metric | Value |
|---|---|
| Campaigns (one per service) | — |
| Ad groups (SKAGs) | — |
| Keywords (phrase match) | — |
| Landing pages needed | — |
Before building all of these, check each combination's search volume in Keyword Planner and drop the ones with no traffic. Then make sure each keyword clears your break-even CPC.
Generated structure
| Campaign | Ad group | Keyword (phrase) | Pinned headline 1 | Landing page |
|---|---|---|---|---|
| Click “Generate structure” to build your plan. | ||||
How to use the output
- Prune by volume. Paste the keywords into Google Keyword Planner; delete rows with negligible searches.
- Create campaigns and ad groups exactly as listed — one phrase-match keyword per ad group. Why one? See the SKAG guide.
- Pin headline 1. In each responsive search ad, pin the listed headline to position 1 so the message match never rotates away; let offers and proof rotate behind it.
- Build each landing page with an H1 matching the keyword. The slug column gives you the URL plan.
- Attach a shared negative list — start from our universal negative keywords list.
FAQ
Can I import this into Google Ads Editor?
Yes — copy the CSV, paste into a spreadsheet, and map the campaign / ad group / keyword columns in Editor's import. Add budgets, locations, and descriptions there.
Why phrase match?
Phrase match captures the thousand phrasings of one intent without broad match's drift. Exact match alone misses too many searches; broad match wastes budget.
How many should I build?
Start with your 10–20 highest-value combinations, prove the unit economics with the profit per click calculator, then expand.