Profit Per Click Calculator
Answer first: Profit per click = (Profit per order × Conversion rate) − CPC. If it is positive, every click you buy makes money.
This is the per-click version of break-even CPC — handy when comparing keywords or audiences.
Results
| Metric | Value |
|---|---|
| Profit per order | — |
| Break-even CPC | — |
| Profit per click | — |
Enter your numbers to see results.
Common mistakes
- Using revenue per order instead of profit per order.
- Forgetting that a small CVR change swings profit per click a lot.
- Comparing CPC across keywords without comparing their conversion rates.
FAQ
How is this different from break-even CPC?
Break-even CPC is the CPC where profit per click hits zero. This tool shows the actual profit (or loss) at your current CPC.
Why is my profit per click negative?
Your CPC is higher than your break-even CPC. Lower CPC, lift conversion rate, or raise margin/AOV.