Ad Budget Forecast Calculator
Answer first: Clicks = Budget ÷ CPC, then conversions, revenue, and profit follow. Sanity-check a budget before you spend.
Forecasts assume steady CPC and conversion rate — treat this as a planning baseline, not a guarantee.
Results
| Metric | Value |
|---|---|
| Estimated clicks | — |
| Estimated conversions | — |
| Estimated revenue | — |
| ROAS | — |
| Profit after ad spend | — |
Enter your numbers to see results.
Common mistakes
- Assuming conversion rate stays flat as you scale spend.
- Forecasting revenue but forgetting margin and ad cost.
- Using a best-case CPC instead of a realistic average.
FAQ
How accurate is a forecast?
Only as accurate as your inputs. Use conservative CPC and conversion rate, then compare to actuals weekly.
What ROAS should I target?
At least your break-even ROAS (1 ÷ gross margin). Anything above that adds profit.